Business and Economics
The DNA of Customer Experience: How Emotions Drive Value
- Hardcover: 288 pages
- Publisher: Palgrave Macmillan (July 10, 2007)
- Language: English
- ISBN-10: 0230500005
Show me the money! This is the frantic cry of the “old guard” of senior executives as they desperately struggle to deal with commoditizing markets, the loss of their differentiator and the inevitable impact on profitability.
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Stochastic Optimal Control, International Finance, and Debt Crises
- Hardcover: 304 pages
- Publisher: Oxford University Press, USA (June 1, 2006)
- Language: English
- ISBN-10: 0199280576
This book is concerned with a world where the return on capital, interest rates and exchange rates are not known with certainty. On the basis of state of the art research in applied mathematics and economics, the author derives benchmarks that are used to answer many important questions. This research develops analytical tools that can explain and evaluate trends in real exchange rates, and provide theoretically based warning signals of currency and debt crises.
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Models for Dynamic Macroeconomics
- Paperback: 304 pages
- Publisher: Oxford University Press, USA (February 9, 2008)
- Language: English
- ISBN-10: 0199228329
Models for Dynamic Microeconomics provides the advanced student with key methodological tools for the dynamic analysis of a core selection of macroeconomic phenomena, including consumption and investment choices, employment and unemployment outcomes, and economic growth.
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Archimedes to Hawking: Laws of Science and the Great Minds Behind Them
- Hardcover: 528 pages
- Publisher: Oxford University Press, USA (April 16, 2008)
- Language: English
- ISBN-10: 0195336119
Archimedes to Hawking takes the reader on a journey across the centuries as it explores the eponymous physical laws–from Archimedes’ Law of Buoyancy and Kepler’s Laws of Planetary Motion to Heisenberg’s Uncertainty Principle and Hubble’s Law of Cosmic Expansion–whose ramifications have profoundly altered our everyday lives and our understanding of the universe.
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The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor–and Why You Can Never Buy a Decent Used Car!
- Hardcover: 288 pages
- Publisher: Oxford University Press, USA (November 1, 2005)
- Language: English
- ISBN-10: 0195189779
Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks’ pricing system and Microsoft’s stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon.
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