Martketing
Brands and Branding
- Publisher: Economist Books (November 27, 2003)
- ISBN-10: 186197664X
Although the balance sheet may not even put a value on it, a company’s brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value.
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Fundamentals of Futures and Options Markets (4th Edition)
- Hardcover: 512 pages
- Publisher: Prentice Hall; 4 edition (June 29, 2001)
- Language: English
- ISBN-10: 0130176028
This book has been written for undergraduate and graduate elective courses offered by business, economics, and other faculties. Many practitioners who want to acquire a working knowledge of futures and options markets will also find the book useful.
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Exploring Web Marketing and Project Management
- Textbook Binding: 682 pages
- Publisher: Prentice Hall PTR; 1st edition (January 24, 2000)
- Language: English
- ISBN-10: 0130163961
- Develop an Internet business strategy
- Build a winning project team
- Work toward your Webmaster Certification
Total Management Strategies for Web-based Projects.
Written by Donald Emerick and Kim Round with Susan Joyce
Get the expert’s view on marketing and communications for the Web. Learn insiders’ tips for developing and implementing a business plan that works in the online community, then follow through by learning how to build a great project team and manage clients, workers, and technology to achieve your goals.
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Fundamentals and Practice of Marketing
- Paperback: 352 pages
- Publisher: Butterworth-Heinemann; 1st edition (July 15, 2002)
- Language: English
- ISBN-10: 075065449X
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.
‘The Fundamentals and Practice of Marketing’ has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes:
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Brand Warfare: 10 Rules for Building the Killer Brand
- Hardcover: 204 pages
- Publisher: McGraw-Hill Companies; 1st edition (March 8, 2001)
- Language: English
- ISBN-10: 0071362932
In this short, concise work, D’Alessandro, CEO of the John Hancock insurance group, entertainingly hammers home the importance of creating and maintaining a brand. In his view, a brand is whatever image a customer conjures up upon hearing a company’s name, so everything from the firm’s labor practices to its product and advertising must be taken into account. To make his points, D’Alessandro draws heavily on his former career in advertising and public relations.
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